Study california state university fresno marketing 110 flashcards and notes. The system helps marketers to isolate motives likely to be involved in various consumption situations. This categorization helps marketing experts isolate the motives that might be involved in the consumption of sales goods. Learn vocabulary, terms, and more with flashcards, games, and other study tools. They must be satisfied first before we can take up any other activity. Mcguire s psychological motives cognitive preservation motives cognitive growth motives affective growth motives affective preservation motives 1015 16. Psychological predictors of television viewing motivation. Study 19 mcguires psychological motives flashcards from haley b.
Consumer behavior building marketing strategy thirteenth. Motivation is the activation or energization of goaloriented behavior. Towards a better understanding of motivational consumer behavior. Goal internalization theories an individual adopts an attitude or behavior because it is. Chapter 5 the motive perspective pearson education. This research applies mcguire s psychological motives framework to unlock various cognitive and affective psychological motives i. All humans acquire a similar set of motives through genetic endowment and social interaction 2. Compared to biological motives, social and psychological motives are a. Psychologists have divided motives into three typesbiological motives, social motives and personal motives.
The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. Neuropsychology, nature and nurture, methods, development, sensation and perception, emotion and motivation, personality, learning and memory, psychological disorders, language and therapy. A thought process thought process is a develop speaking to associate in nursing subtle inward power that animates and urges a behavioral response furthermore gives particular heading to it reaction. Curiosity, need for affiliation introduction to psychology social sciences psychology. Translated under the general editorship of james strachey, in collaboration with anna freud, assisted by alix strachey and alan tyson. This paper develops a typology based upon motivations for shopping online. Study 19 mcguire s psychological motives flashcards from haley b.
In this article we will discuss about the primary and secondary motives. A need for achievement involves no deficit in the body. Motivation is that driving energy that moves us toward achieving goals and accomplishing tasks. This research presents the first attempt to explain flaming motives in electronic communication incorporating the uses and gratification perspective, and the study examines only four of mcguire s psychological paradigms. Motivation and emotion dietary restraints, if the doctor has advised a patient to avoid sweet foods there may be an increased desire to eat sweets. Over a million stunning new images at your fingertips.
A typology of online shoppers based on shopping motivations. While mcguire used a four point model to explain marketers that a consumer is affected by a combination of needs and not a single need, murray tried to list 27. Under the mcguires psychological motives the factors that. Mcguire developed a motive classification system that is more specific than maslows. Crossvalidation, construct validation and application of a psychological taxonomy of consumer motives. They are inseparable attributes that influence the consumers to. While a variety of personality dimensions might be considered as related to motivational needs. Mcguires psychological motivations is a classification system that organizes theories of motives into 16 categories. Mcguire s psychological motives consumer motivation. Need for consistency people have a basic desire to have all parts of them consistent and they purchase products that fulfill this need. In this article, i argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. Mcguires psychological motivations or motives is a classification system where human consumption motives have been organized into 16 categories. Under the mcguires psychological motives, the factors that drive consumers to purchase hybrid cars can be due to cognitive growth motives and affective preservation motives. Dec 24, 2012 buying motives definition and psychological factors and other elements slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Motives and drives in psychology posted on february 6, 2019 april 8, 2019 by martin in psychology, a motive is generally defined as a state of physiological or psychological arousal which influences how we behave. Table 1 from psychological motives and communication gratification, by william j. Most downloaded cognitive psychology articles elsevier. Motivation doesnt just refer to the factors that activate behaviors. Exploring cognitive and affective psychological drivers. Lp 9a theories of motivation 20 123108 psychological aspects of hunger attitudes, habits, and psychological needs regulate food intake. Marketing 110 at california state university fresno. Find a reliable collection of management notes, ebooks, projects, presentations, video tutorials and lot more, compiled from a variety of books, case studies, guidance from management teachers and of course the internet to make your management studies a joyride. These motives are personal in the sense that they are very specific to the person psychological make up of the individual. Mcguires psychological motives consumer motivation. Mcguires psychological motives mcguire developed a. Towards a better understanding of motivational consumer. An essential need is to have all features or components of one. Microsoft word lp a motivation and motivation to eat.
Citeseerx citation query psychological motives and. What is motivation motivation university of oklahoma. Mcguires psychological motives a fairly detailed set of motives used to account for specific aspects of consumer behavior. Mcguire s psychological motives marketing 110 with geringer at california state university fresno studyblue flashcards. Citescore values are based on citation counts in a given year e. Many psychologists such as william mcguire and henry murray have tried to list human motives. An analysis of these motives, including online convenience, physical store orientation e. The propositions that motives may affect perceptions erdelyi, 1974, attitudes festinger, 1957, and attributions heider, 1958 have been put forth. Mcguire developed a motive classification system that is.
Some internal psychological factors influencing consumer. It tends to go relatively unnoticed when we have it, but we often really notice when we dont. Pages ratings 100% 2 2 out of 2 people found this document. Some motives are more basic or critical than others 3. Exploring cognitive and affective psychological drivers of. Evidence on the alcoholic beverages preferences and drinking motives in europe, dem working papers series 2, university of pavia. Some internal psychological factors influencing consumer choice william j. Prentice this book presents an edited collection of new essays inspired by william j. If you continue browsing the site, you agree to the use of cookies on this website. Curiosity is a motivational tendency to act, which does not have sped and identifiable goals. Nature of motivation mcguire s psychological motives 1. Whenever a need arises the organism is driven to fulfil that want or need. William james mcguire is considered by some to be the father of cognition.
Mcguires psychological motives mcguire developed a classification system that. This research applies mcguires psychological motives framework to unlock various cognitive and affective psychological motives i. Buying motives definition and psychological factors and other elements slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The two studies reported here begin a research program designed to augment evolutionary theories of helping behavior by adding cognitive, affective, and social processes, but the issues addressed a. Download as ppt, pdf, txt or read online from scribd. Motivation and consumer involvement are two crucial sides of the decision making pertaining to purchase of products.
Future research should examine other psychological variables and their relationships to flaming in electronic communication. The case for motivated reasoning university of toronto. A work in progress john e jost, mahzarin r banaji, anddeborah a. These facets include attitude, behaviours, opinions, selfimage, views of others, and so forth.
Motivation is a process that starts with a physiological or psychological need that. Some internal psychological factors influencing consumer choice. Sep 01, 2004 page xi all are major topics in university degree courses on crime and criminal justice, and each book should make an ideal foundation text for a relevant module. They are called social motives because they are learned in social groups, particularly the family.
Mcguires psychological motives nature of motivation mcguires psychological. Consumer behavior building marketing strategy thirteenth edition david l. The psychology of attitudes, motivation, and persuasion. As an aid to understanding, clear summaries are provided at regular intervals, and a glossary of key terms and concepts is a feature of every book. Motivation is the driving force within individuals that impels them to action. Mothersbaugh integrated solutions, llc gail tom california state university, sacramento mc graw hill education. Its hard to say how the need to achieve differs from the motive to achieve. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Hawkins university of oregon contributing authors linda l. The notion that goals or motives affect reasoning has a long and controversial history in social psychology. Our objective was to explore the psychological origins of media gratifications by examining how pertinent psychological variables, based on mcguire s paradigm, help explain television viewing motivation. Background there is currently no published research in ireland on the health behaviours of adults with an intellectual disability id. The psychological motives are also known as personal motives. Boost engagement with internal communication videos.
This research presents the first attempt to explain flaming motives in electronic communication incorporating the uses and gratification perspective, and the study examines only four of mcguires psychological paradigms. The goal here may be fulfillment of a want or a need. For this reason, people writing about needs and motives in personality often use the two terms interchangeably, as we will. Secondary needs secondary needs lead to psychological or social motives. Mcguire, is reprinted from the uses of mass communications. With an increasing age profile and similar patterns of morbidity to the general population, the id population would benefit from baseline data from which to establish risk factors. Mcguires psychological motives marketing 110 with geringer. If there is no need in the organism, there will be no behaviour.
This paper is a slightly revised version of part of a longer paper entitled psychological factors influencing consumer choice, appearing in the final volume of this project ferber, 1976. Mcguires psychological motives s psychological motives a genuinely expound set of thought processes acclimated record field officer r particular parts of customer conduct. The system helps marketers to isolate motives likely to be involved in various consumption situations categories edit. Firstly, as hybrid cars are different, consumers who switch to hybrid cars will need to find out and learn new information about how hybrid cars works. Some internal psychological factors influencing consumer choice, journal of consumer research, oxford university press, vol.